Performance without perfumes.

Ideal for Eczema, Psoriasis, Allergies, Fragrance or Chemical Sensitivity

Violet's Natural Unscented Laundry Powder was created for eczema, skin allergies and sensitive skin. It's a super-concentrated powder made with all-natural biodegradable plant and mineral ingredients.

Violet's Natural Laundry Powder has NO Enzymes - NO Optical Brighteners - NO Phosphates - NO Chemical Scents - NO Bulkers or Fillers - NO harmful synthetics and NO added fragrance. Vegan approved. Not tested on animals.

NEW 2.5kg size gives over 100 washes. You'd have to buy 8 kilos of Ecover to get that number of washes!

Judith Mathias created award-winning Violet's Magic Laundry Powder to help her granddaughter's eczema and named it after her North Country grandma from whom she inherited her traditional homekeeping skills.

Judith and her team use only the very best Botanicals and Natural Minerals to create a laundry powder that really does work the natural way, without any harsh chemicals.

• 100% natural ingredients
• includes unscented organic seaweed soap, rich in minerals and amino acids, great for super-sensitive skin
• for white and coloured washing
• safe for all fabrics
• independently tested by Teesside University
• finalist, Prima Baby & Pregnancy awards
• recommended, The Green Parent Magazine
• voted one of the 5 best eco friendly detergents by The Ecologist
• economical - 2-3 rounded dessertspoons does a whole load. (Vary the precise amount according to your local water quality and the level of soiling on your laundry.)
• approx 40 washes per kilo
• made in England

For whiter whites we recommend using our Chlorine Free Oxygen Mineral Bleach in with your laundry powder. It's also terrific for household cleaning and stain removal.